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Salad and Go The Rise and Fall of a $1 Billion Salad Chain

By Monterra Originals · · 16:29

Salad and Go was once one of the most promising fast-food concepts in America — a drive-thru chain built around the idea that healthy food could be fast, affordable, and convenient.

Founded in 2013 in Gilbert, Arizona, by Tony and Roushan Christofellis, Salad and Go expanded rapidly across the Southwest. By the end of 2024, the company had grown to 146 locations and attracted major investor interest.

But the same rapid growth that fueled its rise also created serious pressure. Rising costs, operational complexity, aggressive expansion, and strategic disagreements eventually pushed the company into decline.

In August 2026, Salad and Go filed for bankruptcy and closed its remaining restaurants.

In this Monterra Originals documentary, we explore how Salad and Go grew from a single Arizona restaurant into a billion-dollar fast-food story — and how that growth ultimately became unsustainable.

Timeline

  1. 0:00Introduction to Salad and Go
  2. 1:00Founding and Early Success
  3. 2:16Investment and Aggressive Growth
  4. 3:34Leadership Changes
  5. 4:53Expansion and Growing Challenges
  6. 6:20Store Closures Begin
  7. 9:11Founders Raise Concerns
  8. 12:07Bankruptcy Filing
  9. 13:08Aftermath and What Remained
  10. 15:40Conclusion and What Comes Next

Topics: Business, Rise and Fall, Culture

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